A new brand for a new time!

2023 is a very important year for the history of Arese Pharma!

More than 1 year ago, we started a great Rebranding and brand relaunching project, as we understand that after huge investments in our manufacturing facilities, in international standard technologies for our machinery, innovation in our products, strict quality control, it would be necessary to take a deeper look at all these changes.

Therefore, we seek an understanding of all those who are connected with Arese: our internal team, representatives, doctors, pharmacists and consumers.

Arese holds a very important position in our society.

We have over 30 years of experience in the market, we develop all our products, we focus on quality and we always innovate in our launches, offering unique features through research and technology.

Our commitment to quality ranges from the raw materials to the Water for Injection (WFI) used in the manufacturing process, as well as the other industrial operations, which are extremely rigorous and carried out at levels that exceed the requirements established by regulatory standards in all product lines, whether for medicines or dietary supplements.

For us, the medical community is a key factor.

Therefore, we are constantly focused on presenting the best prescription option and working together, always seriously and respectfully for life.

It took months of research among our internal team, our representatives, partners and, after assimilating all the necessary inputs, we redesigned our look, packaging, website, and slogan.

Our packaging was redesigned after understanding that our Bordeaux color and our Logo should be the protagonists and always be associated with ARESE PHARMA's identity.

The chosen typography is also more modern, organized and brings clearly marked information.

The use of icons for Therapeutic indications, Composition and Presentation also mark the easy interpretation of the product, for whom it is intended and its presented formulation.

We updated our Nutrition facts label according to the new Anvisa standards and provided the leaflet via QR Code.

We also added one more front-face to the product, making it easier to identify in drugstores.

We redesigned our website to match the look and feel of our packaging, in order to connect it interactively and dynamically with the public, providing links to where to find our products in drugstores, information on news and an exclusive medical area for doctors and healthcare professionals.

Finally, our slogan has also been updated:

Life deserves Arese.

Why does life deserve Arese?

Over the past few years, we have provided the Brazilian population with more than 50 million treatments.

We have pioneered molecules for immunity, such as Echinacea Purpurea, Beta-glucan, Lactoferrin, among others.

We are the first Brazilian company to trade phytomedicines with a high degree of efficacy.

The ZIRVIT vitamin line features the most advanced ingredients in the world, with the highest degree of quality and technical rigor, ensuring proven effectiveness over others on the market.

All inputs used in our products — whether they are dietary supplements or medicines — follow the same rigorous control and analytical tests established for medicines.

Our vitamins and nutraceuticals use pure injectable water, exceeding national manufacturing standards.

We are Leaders in prescribing for infants and children.

Our vitamins and nutraceuticals have solid scientific backing, which brings greater safety and respect for medical prescription.

We have positioned ourselves as a reference in women's health, with products that are well-established in the market.

We have more than 10 million medical visits, which makes us a reference in the pharmaceutical market.

All these achievements are carried out year after year by a team of employees engaged with Arese's purpose.

And it enables us to be a company that doubles in size every 3 years.

Our values are solid and express the way we operate: with ethics, transparency and excellence in everything we do.

We are a company made with passion because health care is an essential part of life.

Life deserves the best, so,

Life deserves Arese.